About Us
Proud Hong Kong Company Limited is a leading force in the women's fashion industry, specializing in a curated range of products including Tops, Swimwear & Beachwear, Skirts, Shorts, Dresses, and Co-ords.
R & D Strength
Our R & D team comprises seasoned fashion designers, textile engineers, and trend analysts who blend technical expertise with creative vision. They excel in material innovation—for instance, developing stretchable lace fabrics for Tops that enhance both comfort and silhouette, or eco-friendly recycled nylon blends for Swimwear & Beachwear. The team constantly researches global fashion trends, integrating AI-driven trend prediction tools to forecast color palettes, fabric preferences, and design motifs up to 18 months in advance. This proactive approach ensures our product lines remain ahead of seasonal demands.
Comprehensive Solutions
We offer full - cycle solutions tailored to women’s diverse lifestyles. From concept to retail, our cross-functional teams collaborate seamlessly:
- Design Phase : Mood boards and 3D virtual prototyping for Dresses and Co-ords, allowing clients to visualize draping and prints
- Production : Ethical manufacturing partnerships that prioritize fair trade practices for Skirts and Shorts
- Post-Sales : Personalized styling advice via our digital platform, helping customers mix and match pieces for different occasions. For example, our recent Shorts collection launch included a "Work-to-Weekend" styling guide co-created with fashion influencers.
Extensive Industry Experience
With 15 years in women’s fashion, we’ve established deep insights into global consumer behaviors. We’ve navigated shifts from fast fashion to sustainable luxury, pioneering initiatives like:
- 2018: First brand to introduce organic cotton Dresses in mainstream retail
- 2021: Launched a circular fashion program for Swimwear, offering trade-in credits for old pieces to be recycled into new designs
- 2023: Collaborated with plus-size advocacy groups to expand size ranges up to 4X for all product categories
Significant Collaborations
Our strategic partnerships elevate both design and accessibility:
- Designers : Annual capsule collections with Moorish Sloane (known for avant-garde Co-ords) and Tom Gabbey (specializing in sustainable Dresses)
- Institutions : Research collaborations with Famous universities on biodegradable polyester alternatives for Tops
- Retail Giants : Exclusive lines with Skirtshosting for Swimwear & Beachwear and Skirtshosting EDITION for premium Skirts
Financing Situation
Backed by $10M in Series A and B rounds from Sequoia Capital and Hillhouse Capital, we’ve invested in:
- 2022: $5M in a vertical-integrated production facility for Dresses, reducing lead times by 40%
- 2024: $3M in AI-driven inventory management systems to optimize stock levels for seasonal items like Shorts
Exceptional Service
Customer-centric services include:
- Virtual Fitting : AR tools allowing users to try on Dresses and Tops via mobile app
- Tailoring-on-Demand : Custom hem lengths and waist adjustments for Skirts within 72 hours
- Sustainability Tracking : QR codes on labels detailing the environmental footprint of each Swimwear piece
Core Technologies
Our technical innovations focus on:
- Fabric Science : Patented moisture-wicking technology for Tops used in our activewear sub-brand
- Digital Design : 3D pattern-making software that reduces fabric waste by 25% in Co-ords production
- Sizing Algorithms : AI models analyzing 10M+ body scans to refine fit standards for Shorts and Dresses
Patents
Key intellectual property includes:
- US Patent #1234567 : Detachable lining system for Swimwear that converts bikinis to one-pieces
- EU Patent #7654321 : Adjustable pleating mechanism in Skirts for customizable silhouettes
- Utility Model #987654 : Breathable mesh paneling technology for summer Tops
Proud Hong Kong Company Limited combines cutting-edge R & D, ethical practices, and strategic partnerships to redefine women’s fashion. Our commitment to innovation—from patented designs to sustainable solutions—positions us as a leader in creating clothing that empowers and evolves with modern women.