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Privacy Policy

Last updated: 2025-06-21
Introduction
At Proud Hong Kong Company Limited, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, purchase our products (including Tops, Swimwear & Beachwear, Skirts, Shorts, Dresses, and Co-ords), or interact with our services. By using our services, you consent to the practices described in this policy.
Information We Collect
Personal Information
  • Contact Information : When you create an account, place an order, or subscribe to our newsletter, we may collect your name, email address, phone number, and shipping/billing address. This information helps us process your orders, communicate order updates, and send you relevant marketing materials.
  • Payment Information : To complete transactions for our products, we collect payment details such as credit card numbers, expiration dates, and security codes. However, we do not store full payment information on our servers. Instead, we use secure third-party payment processors that comply with industry-standard security protocols, like the Payment Card Industry Data Security Standard (PCI DSS).
  • Demographic Information : We may ask for your age, gender, and other demographic details to better understand our customer base and personalize your shopping experience. For example, we can recommend specific Dresses or Co-ords based on your age and style preferences.
Usage Information
  • Device Information : When you access our website or mobile app, we automatically collect information about the device you use, including the device type, operating system, browser type, and IP address. This data helps us optimize our services for different devices and detect potential security threats.
  • Log Data : We also collect log data that includes details about your interactions with our services, such as the pages you visit, the products you view, the time and date of your visits, and the actions you take on our site. This information is used to analyze user behavior, improve our website’s functionality, and enhance the overall shopping experience. For instance, if many customers abandon their shopping carts after viewing certain Swimwear & Beachwear items, we can investigate and make improvements.
How We Use Your Information
Order Processing and Fulfillment
We use your personal and payment information to process, fulfill, and deliver your orders for Tops, Skirts, Shorts, and other products. We may also contact you regarding order status, shipping updates, or any issues that may arise during the fulfillment process.
Personalization
Your information helps us personalize your shopping experience. We may use your browsing history, purchase history, and demographic data to recommend products that match your interests, display relevant ads, and send personalized marketing emails. For example, if you frequently purchase Dresses, we might send you notifications about new arrivals in our dress collection.
Marketing and Promotion
With your consent, we may use your contact information to send you promotional emails, newsletters, and other marketing materials about our products, special offers, discounts, and events. You can unsubscribe from these communications at any time by clicking the “Unsubscribe” link at the bottom of our emails.
Analytics and Improvement
We use the data we collect for analytical purposes to understand how our customers use our services, identify trends, and improve our website, products, and services. This includes analyzing user behavior on product pages for Swimwear & Beachwear or Shorts to make design and inventory decisions.
Security and Fraud Prevention
We use your information to protect the security of our services and prevent fraud. This may involve verifying your identity, monitoring transactions for suspicious activity, and using your IP address to detect and prevent unauthorized access.
Information Sharing
Third-Party Service Providers
We may share your personal information with trusted third-party service providers who assist us in operating our business, such as payment processors, shipping carriers, email marketing services, and website analytics providers. These service providers are contractually obligated to protect your information and use it only for the purposes for which it was shared. For example, we share shipping information with carriers like FedEx or UPS to deliver your orders for Co-ords or Tops.
Legal Requirements
We may disclose your personal information if required to do so by law, such as in response to a subpoena, court order, or government investigation. We may also disclose information when we believe it is necessary to protect our rights, property, or the safety of our customers or the public.
Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. This includes using secure socket layer (SSL) technology to encrypt data transmitted between your device and our servers during online transactions. We also regularly review and update our security procedures to ensure the ongoing protection of your information. However, please note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Your Rights
Access and Correction
You have the right to access, review, and correct the personal information we hold about you. You can do this by logging into your account on our website and updating your profile information, or by contacting our customer support team.
Deletion and Withdrawal of Consent
You may request the deletion of your personal information from our systems, subject to legal and business requirements. Additionally, if you have provided consent for us to use your information for marketing purposes, you can withdraw that consent at any time by unsubscribing from our emails or contacting our customer support.
Opt-Out of Data Sharing
You can opt out of certain data sharing practices. For example, you can adjust your browser settings to limit the collection of data by third-party analytics providers. However, please be aware that this may affect your ability to use some features of our website.
Cookies and Similar Technologies
We use cookies, web beacons, and other similar technologies to enhance your experience on our website. Cookies are small text files that are stored on your device when you visit a website. They help us remember your preferences, track your browsing activity, and improve the functionality of our site. You can control the use of cookies through your browser settings. You can choose to block or delete cookies, but doing so may impact your ability to use certain features of our website, such as saving items to your shopping cart or accessing personalized content.
International Data Transfers
Your information may be transferred to and stored on servers located outside of your country. These countries may have data protection laws that differ from those in your country. However, we take steps to ensure that your personal information is protected and processed in accordance with this Privacy Policy, regardless of its location.
Payment Processing (PayPal ACDC Compliance)

Card and wallet transactions are handled by PayPal, our secure payment gateway. Your payment details are entered on encrypted forms hosted or served by PayPal and processed according to the PayPal Privacy Statement. By paying with your card or PayPal account you acknowledge that your data will be processed by PayPal in accordance with that statement.
Children’s Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will delete that information as soon as possible.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or feedback from our customers. We will notify you of any significant changes by posting a notice on our website or sending you an email. We encourage you to review this policy regularly to stay informed about how we are protecting your privacy.
Contact Us
If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at [email protected] or by mail at UNIT B, 12/F, HANG SENG CAUSEWAY BAY BUILDING, 28 YEE WO STREET, CAUSEWAY BAY, HONG KONG. We will respond to your inquiries as promptly as possible.
Proud Hong Kong Company Limited
UNIT B, 12/F, HANG SENG CAUSEWAY BAY BUILDING, 28 YEE WO STREET, CAUSEWAY BAY, HONG KONG